Overview of club’s strategic projects and transformation plan
10+ years experience in football industry

Jean-Baptiste has worked in the sport industry for the past 10 years across multiple positions which lead him to drive the innovation strategy within UEFA and set up the UEFA Innovation Hub. Among his responsibilities as chief strategy officer at LaSource, he is now in charge of supporting sports organisations and LaSource’s partners to define and implement innovation, business and investment strategies as well as strategic collaborations to drive value and access new business opportunities. He continues to closely follow start-ups, technology and trends in the sport world and provide LaSource’s start-ups with extensive knowledge and tailor made support. Finally, as part of LaSource’s activities, he works closely with rights holders (leagues, clubs, federations, etc.) on their digital, data and media rights strategy in a view of maximising business opportunities while best servicing the members of such organisations.

Chus Bueno is the Managing Director, Iberia for Legends International. He joined the company in October 2022, and oversees the development and implementation of Legends’ unique 360-degree platform of services in Spain.
Chus has more than 25 years of global experience in professional sports management and entertainment across all business disciplines. Before joining Legends, Chus held executive positions at the NBA for 12 years, most recently in the role of Vice President for Europe, Middle East and Africa. Prior to the NBA, he was the Managing Director of the Spanish Basketball Federation in Spain, organising the Eurobasket 2007 in Spain, as well as the Managing Director of SPAIN 2014 BID that Won the FIBA WC2014 in 2009.

Chus started his professional career as a professional basketball player in Spain. After retiring as a player, he initated his executive endevour in 1995 running the Basketball Players Association in Spain and Europe for 10 years.

Mayur has close to two-decades of experience as a broadcaster and in the PR & Communications space. In this time Mayur has worked across the Middle East and North Africa region, South East Asia, India and across Europe for many leading organisations such as the BBC, beIN SPORTS, LaLiga and Sky Sports.
Currently Mayur leads PR, Communications and Media Relations for Raiola Global Management, supporting many of the leading athletes from the world of football.

Carlos Cantó has 30+ years of experience in sports+entertainment. Former VicePresident Consulting division at IMG (10+years) and at Lagardère Sports/SportFive. In 2016 he created SPSG Consulting, boutique consulting firm advising clubs, federations, leagues, events, investors and sponsors. Member of Board of Directors of Spanish Marketing Association (AMKT). For 2.5 years, Member of Board of Directors of RCDeportivo de La Coruña. Sport Business and Sponsorship professor at ESADE Business School and IE-Instituto Empresa. Lecturer at LALIGA Business School, Escuela Real Madrid. Member of the Advisory Board of BStadium, Q-Lac and WFS. BBA + MBA by ESADE and participated at CEMS (HEC-France)

I’m a professional former football player, transitioning now in the management position. Part of Common Goal and other social initiatives.

In January 2021, following nine years as CEO of World Rugby and Rugby World Cup Ltd, Brett joined the National Football League (NFL), the world’s most valuable sports property.
Based in London, Brett’s role at the NFL is to oversee the acceleration of fan growth and revenues across NFL core markets in Europe and Asia-Pacific. This involves strategic and operational management across marketing, sponsorship, broadcast, consumer products, as well as the staging of NFL regular season games in London and Germany, with related ticketing, hospitality, and event management. In 2022, Brett oversaw the first ever NFL regular season game in Germany at FC Bayern Munich’s Allianz stadium, as well as the hosting of a record five NFL regular season games in Europe in 2023. Brett was also a member of the NFL leadership team that partnered with the International Federation of American Football to secure the historic inclusion of Flag Football at the 2028 Los Angeles Olympic Games.
Formerly, as Chief Executive of World Rugby and Rugby World Cup, Brett was responsible for the strategic and business operations of rugby’s global governing federation. Brett oversaw the implementation of World Rugby’s global investment, development and player welfare strategies, the delivery of record-breaking Men’s Rugby World Cups; 2015 in England and 2019 in Japan (the first Asian Rugby World Cup), delivery of Women’s Rugby World Cups France 2014 and Ireland 2017, the bidding process and related business model that led to the awarding of France 2023, the growth of the HSBC Men and Women’s World Rugby Sevens Series, the step change acceleration of women in rugby’s governance as well as rugby’s successful return to the Olympic Games in Rio 2016.
Prior to his time at World Rugby, Brett held leadership roles with major international marketing services companies in Paris, Frankfurt, London and New York. This included Chairman-CEO

COO of Deloitte’s Global Financial Advisory business. By background Simon is an M&A Transaction Services partner and has been based in Spain for the last 16 years. Previously, he was based in Santiago de Chile and before that in London. Simon spends a large part of his time in the sports industry and has provided due diligence and advisory services to a large number of investors entering the Spanish and European football and sports industries. He has also advised clients on post-acquisition investment strategies. Simon has helped found Deloitte’s pan-European Sports Business Group. He is also a season ticket holder at Liverpool FC!

Director of Impact, leading on the club’s efforts across its holistic approach to sustainability in order to build a better future for its people, planet and communities.Having worked in this industry for 20 years, he has an expert understanding of successfully integrating strategy and creating positive change. Rishi is a driving force and constantly strives for progress.In 2023 Rishi was named on the Pride Power List. In 2020, he was named on the Global Diversity List and his work has been recognised at the Football Business Awards, European Diversity Awards, Northwest Football Awards, and Inclusive Companies Awards.In December 2022, Rishi presented on his and LFC’s commitments to eradicating hate speech and violence at the United Nations in New York.Rishi previously worked at Manchester United, Kick It Out and The FA.

Andy advises clients in the sports and media industries, including agencies, athletes and coaches, brands, broadcasters, teams and technology businesses.
Before retraining as a lawyer, he was a respected Europe-based sports broadcaster, regularly covering the UEFA Champions League, LaLiga, Olympic Games and Premier League, and Wimbledon which he hosted for Asia’s most-watched television network.

Toni Nadal is a spanish tennis coach. He started working at the Manacor Tennis Club as Head Coach, where he led many of his pupils to the first places in the Spanish ranking.He has been Rafa Nadal’s mentor and coach for 27 years. As a coach, he has the best track records in the history of tennis. He believes a sportsman should develop three main aspects: technical skills, character and the right set of values. At present, Toni Nadal combines his work as Head Coach at the Rafa Nadal Academy with his job as a speaker for sport coaches, universities and companies.

Born in Segovia in 1989, he holds a degree in Physical Activity and Sports Sciences, a Diploma in Physical Education from the European University of Madrid, and an Executive MBA from IEDE Business School.
He has worked in the fields of consulting, marketing, and business in the sports industry for companies such as SEG Sports, Gympass, BeOne, and the European University of Madrid.
He began his career at LaLiga in April 2017 as Executive Agent of the Presidency. In December 2017, he was promoted to Director of International Development, also adding Marketing and Business Management to his responsibilities in June 2020. From May 2021 to January 2024, he served as the Executive General Director of LaLiga.
Under his direction and leadership, international television rights revenues have tripled, and historic milestones have been achieved, such as LaLiga Impulso, the strategic project of LaLiga CVC Capital Partners; the two major joint ventures in North America and China; the television agreement in the United States with Disney/ESPN; the creation of LaLiga Tech’s technological subsidiary; and the expansion of the alliance with Microsoft.
Since January 2024, he has served as the General Director of Business and Operations (COO) at Club Atlético de Madrid.

Nirav is an accomplished and high-achieving Payments and Banking Executive, with experience that includes developing strategies and leading organisations to maintain both growth and profitability.

25 years highly oriented Strategy and Investment Manager, working in multinationals and family companies. Successfully delivered projects within international environment and diverse cultures, specially into Higher Education and Universities currently focus on sport management and sport health institutions

Computer Engineer. Entrepreneur. As CEO of DruID, I lead an innovative company that offers a unique solution in the market, fully integrating customer and consumer identity management (CIAM) with advanced management of their activity and behavioral data (CDP), all under the same secure and scalable environment offering a differential value to organizations

A marketing and commercial strategic leader with 25 years of experience in the sports industry (FC Barcelona, Nike) and fast-moving goods industry (Pepsico), with strong focus on defining and delivering successful omnichannel experiences for customers and on building high performance teams. An innovative and creative person that believes in the power of sport to move the world forward.

Experienced international Sporting Director. After Head of Recruitment roles in Hoffenheim, RedBull and HSV I started as a SD at Vitesse Arnhem, NL. Joined CFC Genoa in Italy from there and then built the 777FG MCO with clubs in Italy, France, Brazil, Germany, Belgium and Australia.

Is the Founder and CEO of VOICEINSPORT, a digital platform keeping girls in sport through mentorship, content and access to the top experts in sport psychology, nutrition and women’s health. She is also the Founder of the VOICEINSPORT FOUNDATION, the global non-profit supercharging sport science and research for women athletes and advocating for equality. Strack has over 20 years of experience at the intersection of sports, lifestyle and technology, spending 14+ years at Nike as Vice President of Express Lane, GM of Nike Skateboarding, GM of Nike Training, and time at Rag & Bone, where she served as a Board member and CEO. Strack has successfully created 2 game changing organizations that are putting the voice of women athletes at the center of the sports industry. Her innovative approach to technology and community building is bringing together the top elite athletes like Allyson Felix and the top Experts around a common mission to bring more VISibility to women and elevate their VOICE.